Advertise with us
EurovisionSportsLive offers internet audiences unparalleled live coverage of major sports events such as the Olympic Winter Games Vancouver 2010 and 2010 FIFA World Cup South Africa™. It provides a unique mix of EBU Member Broadcaster’s live video feeds, "direct from venue" live video feeds, live programmes in HD, event replays and highlights clips.
With pan-European reach it is an ideal platform for advertisers and event sponsors to target a growing audience of online sports fans.
Live sports is deeply engaging. During live events audiences visit the site for upwards of 20 minutes, valuable time to deliver a strong brand message or call to action.
Advertising Units
The core advertising unit is a Pre-Roll Video combined with a synchronized Companion Advert.
- The Pre-Roll Video captures the immediate attention of the viewer before the live stream starts. It cannot be skipped or fast forwarded.
- The Companion Advert is an animated message on display next to the video window for the duration of the video stream.
The Banner Advert can be purchased in addition to the core unit, and guarantees that every visitor to the channel is exposed to the advertiser’s message.
Formats
| Unit | Technical Specifications | Comments |
| Pre-Roll video | 640x360 frame size 400 – 700kbps encoding rate Flash (H264 MP4) Max 15 seconds play time |
Hosted and served by the Eurovision platform Click thru URL directs to advertiser’s website |
| Companion Advert | 300 x 250 standard IAB unit - Medium Rectangle SWF or JPEG |
Served by the Eurovision platform or third party ad networks Click thru to advertiser’s website |
| Banner Advert | 300 x 100 standard IAB unit 3:1 Rectangle SWF or JPEG |
Served by the Eurovision platform or third party ad network Click thru to advertiser’s website |
Ad Serving
By default, advertising units are served from the eurovisionsports.tv ad serving platform. Advertising units can also be served from 3rd party ad networks such as DoubleClick or Eyeblaster. Tracking pixels can be embedded to insure campaign reporting in third party systems.
Campaign Management
Campaigns can be targetted on a pan-european level or country / regional level. Impression goals can be set per campaign and geography.
Advertisers receive a campaign summary report with key statisitics including :
- Impressions delivered and geographical distribution
- Share of voice
- Clicks and click through ratios
Advertisers can go further in the measurement of campaign effectiveness or brand awareness by conducting research on the exposed audience. Such studies can be integrated into the advertiser’s campaign, and are subject to additional fees.
Contact Us
For further information about the Eurovisionsport.tv advertising ratecard please contact the Eurovision BEST Team at:
email: streaming@eurovision.net Tel : +41 22 717 2679
Latest update: 2 August, 2011